Publications, 1887-1998.

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Publications, 1887-1998.

http://www.worldcat.org/oclc/78202137

Included are booklets and brochures (1997-1985) and newsletters (1916-1985), published by J Walter Thompson Company and its U.S. and international offices. Nineteenth-century publications give James Walter Thompson's thoughts on advertising, and include facsimiles of magazine covers and newspaper banners, as well as circulation figures and advertising rates. Later publications provide research findings, including demographic data, economic forecasts, and media information for the United States and other countries. Recruitment information, descriptions of company services, and discussions of major issues affecting the advertising industry are covered. Newsletters describe client campaigns; biographical data about personnel; research findings; organization and functions of the company and individual offices; and general market information. Newsletters contain photographs dating from 1928.

1,300 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8212550

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

Thompson, James Walter, 1847-1928

http://n2t.net/ark:/99166/w6bk1z33 (person)

James Baird Thompson was born in Greene County, Pa., in 1840. In 1869, President Ulysses S. Grant appointed Thompson's brother-in-law, General Edward M. McCook to the post of Territorial Governor of Colorado. McCook in turn named Thompson as his private secretary. Thompson also served as Auditor of Public Accounts and as Special Agent for the Seven Bands of the Ute Indians in Colo. After his resignation as special agent, Thompson moved his family to northeastern Colo. and built the first house a...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...